If you use YouTube on a daily basis, you have certainly noticed product links leading to external stores in the descriptions of various materials - regardless of whether you are fans of new technologies, gaming, photography, fashion, makeup and many other hobbies, this is one for the creators. from ways of earning money (except ads and impressions) In the description below the video, they place reference links to specific pages and if users make a purchase through them, the referrer's account is credited with a certain percentage of such a transaction.
It's a very simple system for the creators, but soon everything can get a bit complicated, because YouTube has an idea for changes. As Bloomberg informs, platform representatives recently asked some authors to tag the presented products directly on the film so that YouTube could link them to stores and analytical tools provided by Google. All this in order to finally make YouTube a specific shopping platform, through which you can buy almost everything you watch on the materials with a single click - literally directly from them.
At the same time, the platform is to test a new integration with the Shopify e-commerce platform, which is famous for its application that facilitates trade for both sellers and buyers, and which is becoming best tech advices and more popular during the pandemic. What's more, Bloomberg's plans were partially confirmed by the YouTube representative himself, who did not hide that the platform actually tests certain e-commerce functionalities. He also admitted that content creators will have control over what products are displayed on their channel, but did not want to reveal the details of such cooperation. It cannot be denied that although some people will certainly not like such an idea, for the giant, on whose platform there are countless reviews or hands-ons every day, it is the perfect move that allows you to squeeze even more money from the website. It seems that Google itself has a similar opinion, because during the last financial meeting, CEO Sundar Pichai admitted that the company can turn a popular unboxing video into an option to make purchases and thus further improve its financial condition. What do you think about it? Be sure to let me know in the comments.