The 65-inch LG SIGNATURE OLED R, as we are talking about it, is the world's first OLED TV with a roll-up screen, which has a chance to set a new standard, all thanks to the possibility of free arrangement of the living room and adjustment of the screen aspect ratio. Already during CES, the manufacturer promoted it with the four letters R, i.e. revolution, redefining, rolling and developing, which from the marketing point of view was a great move, but the truth is that although the TV cannot be denied its uniqueness, it is only the price and the users will decide about its potential success. Well, the latter ones can be easily found, but the price disclosed today will certainly cool down the enthusiasm of most of them, because it is over ... PLN 340,000!
However, it should be remembered that we are talking about a premium class product that has much more to offer than just an innovative form. Firstly, it is made of the highest quality materials, such as a brushed aluminum housing or a speaker grill made of high-quality fabric manufactured by the Danish company Kvadrat. In tech boss the TV offers 8K resolution and 120 Hz refresh rate, is equipped with a second generation α (Alpha) 9 video processor, its display provides an impressive 800 nits brightness and support for 120 fps (HDMI 2.1), and we also have 4.2-channel Dolby Atmos speakers with a power of 100 W, which can be used even when we completely fold the TV.
Returning, however, to what is most interesting, i.e. forms - LG SIGNATURE OLED R can work in three modes, ie Full View with a fully expanded screen, Line View with a partially expanded screen and Zero View with a folded screen. The first is obvious, the second allows you to partially expand the screen and perform activities that do not require the entire display surface (various functions are available here, such as a clock, photo frame, mood building, music player or Home Dashboard control panel), and in the third, the entire 65- the inch TV screen is completely rolled up and hidden in the base of the device. LG also took care of support for smart assistants such as Amazon Alexa, Apple AirPlay 2 or Google Assistant, so users can control the TV using their voice. Is all this enough to justify the price at the level of a good car or a small apartment? LG has never concealed that it is a product aimed at people who appreciate novelties and have no budget restrictions (maybe Jeff Bezos or Mark Zuckerberg?), So we don't judge it.